Concert Brings a Philanthropic Spin to Cycling in June

With numerous mental, physical and environmental benefits, cycling is a shared passion of many members of the Concert team. Over the month of June, Concert staff across the Lower Mainland worked together to add a philanthropic spin to their regular biking routine.

Support for the 8th Annual Rotary Ride for Rescue began with Concert’s role as a Silver Sponsor and led up to the event day where the Concert Cycles team participated in the ride. Bright and early on the morning of June 8, 2018, the team, which raised over $500 in support of their ride, embarked on the 17 km course up Cypress Mountain.

All proceeds raised go toward the support of North Shore Rescue, which offers a variety of search and rescue services at no charge including mountain search and rescue; helicopter rescue; and public education, as well as toward other Rotary humanitarian projects.

In the latter half of the month, several staff members began raising money for the 2018 Ride to Conquer Cancer. The ride, which benefits the BC Cancer Foundation, takes place over two days in August and covers 200 km.

On June 18, 2018, Tapestry employees Danielle McQueen and Brynna Walker organized a seven hour, on-site stationary ride at Wesbrook Village to raise funds for their team, which also includes Henry McQueen from Concert’s Vancouver headquarters.

With two additional stationary bikes set up, they were not only cheered on by residents, but were actively joined. Residents rode alongside for moral support, offered donations and lemonade, and one resident even came by to provide support in light of her very recent cancer-free diagnosis. By day’s end, over $5,000 had been raised!

“The charitable efforts of our staff culminated in an amazing day full of support and joy,” says Adena Waffle, Concert’s Vice President, Seniors Housing. “The incredible sum raised in just one day-long initiative is testimony to the community and spirit at Tapestry and Concert.”